Therapist
Business
blueprint
You learned how to give a great massage.
But did anyone teach you the business around it?
Therapist Business Blueprint is a practical, UK-focused online course for massage therapists who feel confident with their hands, but less confident with everything that comes with running their own practice.
£129 | One-time payment
THE PROBLEM
Knowing how to massage doesn’t automatically mean you know how to run a massage business.
You qualify and suddenly there are decisions everywhere.
Should you work from home or rent a room?
When do you register as self-employed?
What insurance do you need?
How much should you charge?
Do you need a website? Google Business Profile? Instagram? Flyers?
How do you keep track of all the money coming in and going out?
How many clients do you actually need?
How do you handle cancellations?
You can Google every one of these questions. And that’s often where another problem starts.
One answer leads to another question. You find conflicting advice.
You see what another therapist is doing and wonder whether you should be doing the same.
Before long, you’ve got twenty browser tabs open and you’re still wondering:
“What do I actually need to do first?”
And this isn’t only a problem for brand-new therapists.
You might already have clients and be earning money, but still feel as though parts of your business have simply developed as you’ve gone along.
★ I know that feeling because I learned many of these lessons while building my own practice.
★ Some lessons cost me time. Some cost me confidence. And one advertising lesson cost me £700.
You don’t need someone to promise you a six-figure massage business. You need to understand how your own business works.
THE SOLUTION
Build it one decision at a time.
Therapist Business Blueprint takes you through the business in the same logical order you are likely to experience it in real life. You won’t just sit and watch videos. As you move through the course, you’ll make decisions about your own practice.
01
Lay the foundations
Explore where you want to practise and what different ways of working can mean for you. Think through your options before making decisions about the business you want to build.
02
Set yourself up professionally
Work through registering your business, insurance, licensing and professional memberships, setting up your space and equipment, health and safety, and what the first few months of practice can realistically look like.
03
Define your business identity
Understand who you want to work with, develop your business name and branding, and explore what makes your practice different. You don’t need to have everything figured out permanently. Your business can change as you grow.
04
Understand your prices
Look beyond what the therapist down the road charges. You’ll explore your actual costs, workload and pricing so that your prices make sense for the business you are trying to build.
05
Market your practice and attract clients
Explore where and how to advertise, how to build local visibility and how your online presence can help people find and understand your business. The focus is on choosing marketing that makes sense for your own practice rather than trying to be everywhere.
06
Run your practice professionally
Work through the practical side of looking after clients and running your day-to-day business, including consultations and records, scope of practice, communication, invoices, booking systems, rebooking, gift vouchers, policies, aftercare, time management and boundaries.
07
Manage your money and build sustainably
Learn how to track your income and expenses using the included Excel system, prepare for busy and quiet periods, understand when and how to raise your prices, and think about your longer-term development through CPD and opportunities such as massage championships.
08
Bring everything together
Finish by looking at the road ahead and bringing what you’ve learned into your own business plan. You’ll also receive editable Canva templates to help you put some of the practical parts of your business into place.
WHAT’S INCLUDED
Your £129 course includes
These aren’t extras added to make the course look bigger. They are there to help you take what you’re learning and use it in your own business.
3+ hours of video teaching
Downloadable lesson summaries
Reflection sheets throughout the course
Income and expense tracking Excel system
Editable Canva business templates
Business planning workbook
Links to relevant official UK resources
12 months / self-paced access
Frequently asked questions
No. It is particularly useful when you’re starting out, but it can also help if you’ve already been working and feel that your business has grown without much structure. You can use the course to go back through the foundations and identify what needs attention.
No. This course focuses on the business side of massage practice, not hands-on massage techniques.
Yes. The course has been created around running a massage practice in the UK. Where appropriate, it covers UK-specific areas and directs you towards relevant official resources.
No, and I wouldn’t promise that. You’ll learn about marketing, visibility, Google Business Profile, reviews, referrals and understanding your clients, but no ethical course can guarantee how many clients you will get.
No. You can work through the course while planning your practice. In fact, doing this before making some of the bigger decisions can be particularly useful.
Potentially, yes. Having clients doesn’t necessarily mean every part of the business is organised. If you’re still unsure about pricing, finances, boundaries, marketing, business structure or where you’re heading, there are areas of the course that may be useful to revisit.
No. The tracking system has been created for therapists to use rather than expecting you to build your own spreadsheet from scratch. The course explains how to use it.
There are approximately 3+ hours of video lessons, alongside downloadable PDFs, reflection exercises and practical resources. I wouldn’t position it as something you need to finish in one sitting. The value comes from stopping and applying what you’re learning to your own business.
No. Your prices need to make sense for your circumstances, costs and business. The course helps you understand the factors behind pricing rather than giving every therapist the same number.
Build a practice that works for you.
Work through the foundations of your massage business in a logical order,
from where you’ll work and what you’ll charge, to marketing, finances and planning for the future.